Syncle cuts build times in half with Avrea
Results
- Reduced execution times by ~50% (e.g., 6 min → 3 min)
- Achieved ~2× faster runs with Avrea
- Improved confidence in delivery speed and automation workflows
- Exploring Avrea AI quality features (Beta) to further enhance output quality
About Syncle
Syncle is a product content automation platform for e-commerce, helping brands and retailers streamline how product images, videos, and data are formatted, managed, and distributed.
By eliminating manual workflows, version confusion, and delivery bottlenecks, Syncle enables teams to deliver clean, retailer-ready product content faster and at scale.
Automation and speed are core to Syncle's product philosophy: helping customers move from fragmented processes to fast, reliable content delivery pipelines. Denis Demchenko, CTO at Syncle, led the evaluation and testing of Avrea.
Before
Before Avrea, Syncle relied on GitHub Actions for their CI/CD and workflow execution.
- Typical job duration: ~6 minutes
- Static pipeline structure with limited flexibility
- Slower feedback cycles impacting development velocity
- Manual effort to maintain efficiency across workflows
While functional, this setup didn't fully align with Syncle's core principle: automation should accelerate delivery, not slow it down.
After
With Avrea, Syncle transitioned to a faster, more adaptive execution model.
- One-line change to integrate Avrea
- Job times reduced by ~50% (e.g., 6 min → 3 min)
- Faster iteration cycles for engineering teams
- Workflows better aligned with their automation-first mindset
Beyond performance, Syncle is particularly interested in Avrea's AI-powered quality features (Beta) which aim to improve output reliability, correctness, and overall delivery quality. Learn more about this at https://avrea.com/quality.
This aligns directly with Syncle's mission: not just delivering faster, but delivering clean, high-quality product content at scale.
